The Good Roll

The Good Roll originated from a joint frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets. This is around 32% (!) of the world's population. In addition, 270,000 trees are felled every day for the production of toilet paper. Shocking numbers, if you ask us. So shocking that this has inspired us to develop The Good Roll: a unique Dutch win-win concept. A 100% tree-friendly toilet roll, made from recycled paper, with which we want to give as many people as possible access to safe and clean toilets in collaboration with different charities.

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